Rob Frankel's Revenge of Brand X: Press Kit

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Need to know more about Rob Frankel and the book? Here's the deal:

The Revenge of Brand X is the first book that doesn't treat branding as a buzzword. It actually defines what branding is -- and what it is not. By citing his experiences, case studies and Big Time Branding theory, Rob Frankel explains why branding is not only important to your business's success, but absolutely critical.

With The Revenge of Brand X, you'll be able to:

Learn what a brand really is and how it affects all aspects of your business
Turn your user base into an army of evangelists promoting your brand
Make your product or service less susceptible to price-cutting competition
Generate more sales and higher profits
Charge more for commodity products and services
Understand how big companies make the worst branding errors
Learn why bigger is almost never better
Implement bottom-line tactics that stem from a solid branding strategy
And much, much more.

Topics where even the brave dare not go include:
Why Mass Media is now Media for the Masses
Why Branding begins in your Business Plan
Why Psychographics are more important than Demographics
How Branding differs from Advertising
Frankel's Laws of Big Time Branding™
Money has nothing to do with creating a Big Time Brand
10 Brands that should be better than they are
10 Brands that kick ass
How to Create a Big Time Brand on or off the web

     In addition to being the world's most widely read branding expert (both on and off the web), Rob Frankel has been the Business Opinion columnist for Ziff Davis' Internet Business and other magazines. His articles are published around the world in over six different languages. He is also a speaker, consultant and Moderating Dictator of FrankelBiz, the web's first and only transactional list where people do business instead of whining about it.
     Rob consults to start-up and existing enterprises, most of whom invest a ton of dough into their operations and then wonder why they sit there like a lox.
     To get to Rob's main site, click his Obnoxious Bobbing Head to your left.
     You can reach Rob directly or toll-free (throughout North America) at 1-888-ROBFRANKEL.