"Rob Frankel is the Branding King!"
-- John Audette, CEO Audette Media, I-Sales

     So you want to know why you should shell out a few hard-earned bucks for a book on branding, eh? Well, I can give you at least one: without it, you're at the mercy of a nation filled with so-called experts who -- with a straight face -- will take your money and leave you with little more than a logo.
     The Revenge of Brand X is required reading at universities across America, including NYU's Stern School of Business, University of Calfiornia at Santa Barbara, Rushmore University. Marlboro College of Vermont and more.
     For more, read the five-star reviews right here!
     Branding -- Big Time Branding™ -- is far more than that. Especially with the web. There's so much to know, in fact, I could write a book about it.
     And this is its table of contents:

INTRODUCTION: THE MEDIA IMPLOSION 1. FRANKEL'S LAWS OF BIG TIME BRANDING 2. WHAT, EXACTLY, IS A BRAND, ANYWAY? 3. BIGGER THAN BOTH OF US -- AND STUPIDER, TOO. 4. DOWN TO THE BOTTOM LINE 5. TEN SUREFIRE WAYS TO MAKE YOUR BRAND FAIL 6. WHAT'S IN A NAME? 7. BEFORE & AFTER 8. OKAY, LET'S TALK ABOUT YOU 9. SO YOU WANT TO BUILD A WEBSITE 10. DEMOGRAPHICS AND OTHER GREAT MYTHS 11. THE GOOD, THE BAD AND THE WORTHLESS 12. WHEN GOOD BRANDS GO BAD: 10 THAT COULD DO BETTER 13. WHEN GOOD BRANDS DO GOOD: 10 BRANDS THAT REALLY SING 14. DOMAINIA 15. BRANDING AND TECHNOLOGY 16. BRANDING TOOLS FOR THE WEB 17. THE BRANDED COMMUNITY 18. BRANDING THE SUCCESSFUL ALLIANCE 19. CREATING THE BIG TIME BRAND APPENDIX A: FRANKEL'S LAWS OF BIG TIME BRANDING APPENDIX B: MEANINGLESS BRAND TAG LINES Excerpt from The Revenge of Brand X, ©2000, Rob Frankel, All Rights Reserved, http://www.robfrankel.com

ALLAN GARDYNE: "I've met Rob and heard him give a presentation at the E-Commerce 2000 seminar in Hawaii. I've read his thought-provoking book and carefully defaced it with a yellow marker pen on many pages - because I know I'll return and re-read those sections again and again. "Rob's book is a GREAT product. I expect branding expects will be quoting from it for decades to come. "You, too, may want to promote "The Revenge of Brand X". "This is an organic effort . . . which means I want to see how well the program moves under its own power," Rob says. "Importantly, I'm also holding back so that I can give affiliates the best chance of helping and making money." He wants his book to be distributed exclusively through affiliates, so he pays a good commission and doesn't publicize any alternative outlets (which carry it at the same price as his site). The only places where he publicizes the affiliate program are on his site and on the footer on his FrankelBiz discussion list. "The Revenge of Brand X" is not only useful for every business on the planet, it's also written in a lively, humorous style which is a delight to read. This one's an instant classic. -- Allan Gardyne, http://www.AssociatePrograms.com/revenge