Ordering The Revenge of Brand X: How to Build a Big Time Brand on or off the Web, by Rob Frankel is easy! The price is $36.95 plus shipping (special low foreign shipping rates!).Universities and companies across America have The Revenge of Brand X on their required reading lists! Ordering for a group? Ask about our bulk rates!

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Volume One

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Now you can take advantage of a full day seminar with Rob Frankel -- in his own inimitable style -- at a fraction of the price. With six hours of The Frankel Tapes, Volume One, you'll be able to listen, laugh and learn how to apply Rob's tactics that turn prospects into evangelists for your brand.

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Tape 1: Frankel's Laws of Big Time Branding: How they cut costs and increase profits
Tape 2: The Media Implosion: Why consumers act totally differently today and how you can play to that.
Tape 3: Branding on the Inside: How to implement your brand inside your company and turn employees and vendors into evangelists for your brand
Tape 4: The Mantle of Leadership: Ways for your brand to tactically lead so that others will follow.
Tape 5: Naming Your Price: How to let your brand command premium prices in any environment.
Tape 6: Branded Community: How to make your brand touch the human heart and motivate from there.