Rob Frankel's Revenge of Brand X: About Rob Frankel

Hi. See that obnoxious head bobbing over to your left? That's me. My name is Rob Frankel. The most widely read on (and off) line branding expert on the planet. In fact, my stuff is translated into six different languages appearing on six different continents. The Revenge of Brand X will be, too. It's already required reading on several unviersity campuses across America, including the University of California and NYU.

"The best branding expert on the planet."
-- StrikingItRich.com

I'm a branding specialist. I create Big Time Brands™. Which means I know how to get the public to like your stuff, and more importantly, buy your stuff. Again and again. On the web or anyplace else, for that matter. I also build turnkey, revenue-generating, brand-building branded communities for those brands, turning plain old users into evangelists for your brand. Why?

Because branding is not about getting your prospects
to choose you over your competition; it's about getting your prospects
to see you as the only solution to their problem. (SM)

     I do consulting and speaking gigs. Mainly to companies who sink zillions of dollars into a website or a business and then scratch their heads wondering why it just sits there like a lox.
     Want to know more? Try visiting my site or you can download a PDF that gives you a quick overview.
     You can reach me directly via this contact form or toll-free (throughout North America) at 1-888-ROBFRANKEL.

Background

     My career in advertising/marketing began at Foote, Cone & Belding/Los Angeles, and includes director-level experience at several of the world's major advertising agencies, including DMB&B, Dailey & Associates and others too miserable to mention. Having served eight years of hard labor, I finally managed to tunnel out and form Frankel & Anderson, home of Advertising, Marketing & Killer Creative™ and the country's first all-digital advertising agency.
     Then I found out that you can't do great advertising without great branding. So that's when I decided to specialize.
     Before that, I nabbed a BA in Economic History from the University of California, itself a pretty considerable feat when you consider that I had to invent the major in order to declare it. Playboy magazine acclaimed my first book, The Gentleman's REAL Guide to College, as "... a college guide from hell" that remains a cult classic. For those who doubt my ability to actually create something and actually derive revenue from it, you can search the United States Patent Office and find that I am the inventor and owner of U.S. patent 4,269,499 for Foto Pheet®, the world's lightest and smallest camera stand for travel.
     So there.